London living, the diversity of renting
Renting in London has never been more popular; with around one million private rented households across London, renters now account for 30% of the city's homes. Since last year, this number has dramatically risen by 32% and is predicted to continue to increase by a staggering 20,000 over the next six years.
With this huge increase in renters, the demand for diverse homes is more important than ever. The London living report examines the numerous different types of renters in London and the product they demand. These households come in all shapes and sizes and the sector must cater for this ever changing group.
It also examines how affordability constraints affect the choice of location, and most importantly, whether London is building enough rental stock to satisfy growing demand.