London area guides

Where in central London is best for restaurants? Where can you live to be close to universities? How long will it take you to walk to the City? What is the history?

Our areas guides answer all your questions about central London, and give you our insider's knowledge of the area. We've all worked here for years, and know the hidden gems which we are so happy to share with you!



An established residential district and a world renowned cultural hub, today Bloomsbury is still influenced by literature and education. Home to the British Museum and the University College London, Bloomsbury is very popular with domestic and international students, tourists and academics.

Bloomsbury area guide;

Properties to buy in Bloomsbury

Properties to rent in Bloomsbury

The City


The City of London is the historic centre of commerce, which still holds its position as a globally renowned heart of finance, but is also an established residential area boasting some of the most impressive homes in London.

The City area guide

Properties to buy in the City of London

Properties to rent in the City of London

Covent Garden


Covent Garden is London’s entertainment district; it is home to the Royal Opera House, theatres including the Palladium and Theatre Royal, and countless bars and restaurants, all focused on the iconic Piazza.

Covent Garden area guide

Properties to buy in Covent Garden

Properties to rent in Covent Garden

The Docklands


Canary Wharf, often known as the Docklands, is the business heart of London, home to banking giants, but increasingly famous for its luxury apartments surrounded by water. 

The Docklands

Properties to buy in the Docklands

Properties to rent in the Docklands



The Central London neighbourhood of Farringdon offers easy access to the rest of the city. The area is a fun, smart and vibrant district that is still growing and has much to offer residents, including a variety of pubs, restaurants and coffee shops. Farringdon is also home to the ancient Smithfield meat market, which is London’s only remaining wholesale market, and has been in operation since medieval times. 

Farringdon area guide



Fitzrovia is home to London’s creative industries, who love the laid back atmosphere of the quiet streets. With an eclectic restaurant scene and beautiful residential streets, the area is a hidden gem.

Fitzrovia area guides

Properties to buy in Fitzrovia

Properties to rent in Fitzrovia



Fulham is one of the best connected residential areas in the capital. It's a short commute away from the City and West End, but boasts a suburban, village-feel that is ideal for young professionals and families.

Fulham area guide

Properties to buy in Fulham

Properties to rent in Fulham

Kings Cross 


As one of Central London’s most vibrant and newly regenerated areas, Kings Cross contains an eclectic mix of properties, including new builds, as well as nicely renovated warehouses and new developments along with Victorian and Georgian residences. The area is a mix of professionals, students and it has undergone extensive regeneration in recent years, making it an exciting, dynamic place to live. Google’s UK office will move to King’s Cross in 2016 and The Guardian newspaper is already headquartered here, along with cultural hubs like the British Library, Central Saint Martins College of Art and Design, Kings Place and a wide variety of bars and restaurants. 

Kings Cross area guide 



The Marylebone area is home to a variety of period conversions and mews, as well as a large French contingent. The neighbourhood is known for its diverse, cosmopolitan residents and fabulous shopping district that includes Oxford Street, along with hundreds of other outlets. The area also has a strong sense of community, as well as a variety of cultural attractions, such as Sherlock Museum, Madame Tussauds and St James’s Roman Catholic Church. 

Marylebone area guide



The heart of traditional London, Mayfair is still one of the most highly prized addresses in the capital. Surrounded by world class restaurants and bars, and the most exclusive shops on Bond Street, property in Mayfair is desired the world over.

Mayfair area guide

Properties to buy in Mayfair

Properties to rent in Mayfair



Soho is the buzzing 24 hour place Londoners go to enjoy themselves. It is also home to some of the capital’s best homes, tucked away in hidden pockets, offering luxury and lifestyle combined.

Soho area guide

Properties to buy in Soho

Properties to rent in Soho



South of the river, the atmosphere is relaxed and bohemian. You're never far from quirky eateries, fascinating art galleries and concert halls, and have access to high speed transport to any part of the capital. The Southbank is establishing itself has a highly desirable residential location.

Southbank area guide

Properties to buy in Southbank

Properties to rent in Southbank

St James'


St James’ is a long established area, famous for its old English shops, restaurants and members clubs. It thrives on tradition and its quintessential Englishness.

St James's area guide

Properties to buy in St James'

Properties to rent in St James'



Wapping is one of London’s more traditional areas, it offers an eclectic mix of warehouse conversions, riverside pubs and restaurants and historic landmarks. Situated on the north bank of the Thames much of the property is water fronted and offers spectacular views over the river towards south London.

Wapping area guide

Properties to buy in Wapping 

Properties to rent in Wapping


Find out about this up and coming part of South East London with our guide to Woolwich.

Woolwich area guide

Property to buy in Woolwich