Fitzrovia Area Guide

Fitzrovia is a friendly and bustling neighbourhood in Central London, home to many of the capital’s creative industries. With an eclectic restaurant scene and beautiful residential streets, the area has a quieter and more laid-back atmosphere than surrounding areas. It’s a highly sought-after location in London and a bit of a hidden gem.

Fitzrovia - the location

The Location

Fitzrovia is conveniently located in Central London in the Borough of Camden, just a short journey from London’s world-famous West End district. It is north of Oxford Street and south of Euston Road, with east and west borders at Great Portland Street and Tottenham Court Road. Fitzrovia is an affluent neighbourhood made up of impressive Stucco townhouses and mansions blocks, as well as modern residential developments and lots of bars and restaurants.

The neighbourhood is situated close to Marylebone, Mayfair, Covent Garden and Soho, making it an ideal London destination.

The History of Fitzrovia

The History of Fitzrovia

So, what was Fitzrovia named after? Fitzrovia allegedly takes its name from the Fitzroy Tavern, a public house situated on the corner of Windmill Street and Charlotte Street. It was made famous by the patrons who frequented it, such as George Orwell, Dylan Thomas, and Quentin Crisp. The Fitzroy Tavern was named after Charles Fitzroy who developed much of the area in the mid-18th century. 

In 1966, the BT Tower opened – which at the time was famous for being the tallest building in London - with a revolving restaurant at the top and panoramic views of the capital city below. Between 1970 and 1990 Fitzrovia began to see an influx of media outfits; today it is a hub of creativity.

Living in Fitzrovia

Living in Fitzrovia 

Fitzrovia has become a popular area with advertising, film, media and television agencies, which has created a fashionable, stylish bar and restaurant culture. Establishments such as the Charlotte Street and Sanderson Hotels have developed into popular hotspots for the wealthy and famous, including actors, actresses and sports stars. Charlotte Street provides a fantastic selection of restaurants while Tottenham Court Road and Oxford Street cater for all shopping needs and nearby Regents Park offers a vast expanse of open space. 

Fitzrovia is situated close to Marylebone, Mayfair, Covent Garden and Soho making Fitzrovia an ideal central London address. Fitzrovia has become a popular area in London with advertising, film, media and television agencies, which has created a fashionable, stylish bar and restaurant culture. Here are some of our top things to do and see in Fitzrovia.

Stay over at the Charlotte Street and Sanderson Hotels. Both are popular hotspots for the wealthy and famous, including actors, actresses and sports stars. Shop until you drop at the nearby Tottenham Court Road and Oxford Street. Enjoy some green space at the nearby Regents Park. Visit the wonderful Pollocks Toy Museum and shop to find some treasures. Take your taste buds on a trip at the foodie destination, Charlotte Street, full of restaurants, bars and shops like Caravan or Vagabond Wines. The restaurants in Fitzrovia do not disappoint!

Buying Property in Fitzrovia

Buying Property in Fitzrovia

Due to the media and agency population that has taken up residence in the area, Fitzrovia has become one of London’s most sought-after residential areas. It is also a popular spot for wealthy stars, due to the introduction of popular hotels and shopping venues to the area.

As a largely residential area, Fitzrovia attracts many people looking for something quieter than its West End neighbours. When looking to purchase a property in Fitzrovia, contact our expert team.

You can find out more about Fitzrovia and London’s other boroughs in our Borough by Borough review as well as information about developments in Fitzrovia.

Transport links

Tube Stations:

  • Regent's Park
  • Great Portland Street
  • Goodge Street
  • Oxford Circus

Train Stations:

  • London Euston