Hammersmith Area Guide

The West London borough of Hammersmith and Fulham is a lively borough with outstanding schools and climbing house valuations that reflect its increasing popularity. 


The West London borough of Hammersmith and Fulham is a lively borough with outstanding schools and climbing house valuations that reflect its increasing popularity. Sandwiched between neighbours such as Richmond, Wandsworth, and the affluent Kensington and Chelsea, this small borough is remarkably diverse with a perfect blend of ethnicities and cultures making it a borough with an enviable community spirit.

Property market

£814k Average house price
£2,250 Average Rent, 2 Bed
4% Average yield
13% Price growth over last 5 years
19% Price growth 5-years forecast
28% Rental growth over last 5 years
14% Rental growth 5-years forecast


14 Number of ‘Outstanding’ primary schools
4 Number of ‘Outstanding’ secondary schools
425 Restaurants and cafes
1,035 Number of shops
21% Proportion of open space
19 Number of stations
4 PTAL (Public Transport Accessibility Level)

With over 300 stores at shopper’s paradise Westfield, in White City, residents can fulfil their retail therapy needs right on their doorstep. The iconic building that was the BBC’s Television Centre has been reinvented as Soho House’s latest venture, boasting a multi-screen cinema, rooftop swimming pool and luxury hotel alongside new residential apartments.

There are an array of new developments springing up in the borough on the banks of the River Thames and, across the region, property remains some of the most sought-after in the capital. Leafy tree-lined streets connect Fulham to Parsons Green and make its riverside border even more popular with families. Hammersmith and Shepherd’s Bush are also popular with young professionals, who enjoy both the buzzy atmosphere and Central line location.

A fifth of Hammersmith and Fulham is made up of parks and open spaces, including the Secret Garden at Ravenscourt Park and the riverside vistas at Fulham’s Bishop Palace. It’s also home to the well-known Hurlingham Club, a first-class sports centre providing a slice of luxury for residents and visitors alike.

As a home to Chelsea Football Club, Fulham and Queen’s Park Rangers, the borough is a popular area for sports fans and also boasts several prime riverside spots for watching the annual Oxford and Cambridge University Boat Race.  Jam-packed with modern-day and historic amenities, Hammersmith and Fulham is a quintessentially English borough.




  • House prices on average 58% higher than London as a whole
  • Average rent for a 2-bed flat is 26% higher than the London average
  • House price growth over the last 5 years was 13%, higher than London at 10%. At 19%, growth is predicted to be in line with London over the next 5 years 
  • Average asking rents grew 28% over the last 5 years, higher than London at 14%
  • Average rents are predicted to grow by 14% over the next 5 years, in line with London
  • 39% of the borough's primary schools are rated as outstanding by Ofsted, higher than the London figure of 27%
  • 67 restaurants and cafes per square mile, higher than the figure for London of 24.29
  • 164 shops per square mile, higher than the figure for London of 73.48

In 1908, the Olympics were meant to be held in Italy, but they were moved to White City at short notice due to an eruption of Mount Vesuvius.

Living in Shepherd's Bush means not having to get on a tube to have a great day out! Westfield and the 02 Empire are at your feet and there is a great range of bars and restaurants. The Oak is our favourite for food, some of the best Italian I have tasted. Ravenscourt Park provides some of the best green space in the area and there is an excellent range of fresh food markets too.

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*Please note the forecasts in this report are historic and not reflective of current market conditions

  • Average 2-bed yield is calculated by REalyse using median 2-bed asking rent and median 2-bed sales prices.  
  • Rental growth over the last five years is for all property (not 2-beds).
  • All data is the latest available as of January 2022.
  • PTAL – Transport for London's (TFL) Public Transport Accessibility Levels (PTALs) are a detailed and accurate measure of the accessibility of a point to the public transport network, taking into account walk access time and service availability. Each area is graded between 0 and 6b, where a score of 0 is very poor access to public transport, and 6b is excellent access to public transport.




  • Average Price – ONS, October 2021
  • Asking rent – Realyse, December 2021
  • Yield – Realyse, December 2021
  • House price and rental forecasts – CBRE Research - Read our five-year forecast 
  • Outstanding primary and secondary schools – OFSTED (December 2021)
  • Number of cafes and restaurants – ONS (2020)
  • Number of shops – ONS (2021)
  • Open space – GiGL (2015)
  • Number of stations – TfL (2015)
  • PTAL – TfL (2015)