What are the most popular amenities in new developments?

When it comes to new property development in London, it’s not surprising that top of a buyers wish list is close proximity to transport links, local attractions and amenities, city views and a desirable location. However, guesswork doesn’t always meet the genuine requirements of potential buyers, which is why the CBRE Residential team has undertaken a survey looking at the most popular amenities in new developments, to help understand exactly what prospective buyers are looking for from their new build property.

250 City Road amenities

We asked potential buyers what facilities they currently have and use in their existing property, as well as those they have but don't use. We also asked what facilities they would like but don't currently have in either their current home or in a new development.

Top of the “have and use regularly list” was a concierge, to help with every aspect of living in the development, from booking taxis to taking in parcels. 89% of people who took part in our study said that they have a concierge at their current property and are thankful for it.

In comparison, 58% of those whose current residence does not have a concierge would like one. Other popular ‘have and use’ amenities were on-site retail such as supermarkets (65%), car parking (51%) and a gym (46%).

In an era when more and more of us are health-conscious it was actually a gym that came out at the top of the list of desirable amenities with 76% of our survey respondents who don’t currently have a gym where they live, saying they would like one.

250 City Road amenities

A swimming pool was second on the list with 69% saying they’d love to have one on-site and would use it regularly, the same percentage as those who would like to have their own private gardens.

In perhaps one of the more surprising results, given that so many people cycle to work or enjoy cycling as a hobby, 37% of respondents said they would like a squash court on-site over those wanting a bike rack (32%).

You can find out what else our respondents said they would like to see in new developments in London on the below graphic. 

250 City Road amenities

One of our stand out schemes that ticks all of these boxes is 250 City Road by Berkeley Homes (North East London) Ltd. Situated in a prime location between Old Street and Angel and within walking distance of the City of London’s financial district the development features an iconic 42 storey tower. Amenities are amongst the best on offer anywhere in London, and include:

  • 24 hour concierge service
  • A gym, with sauna, steam room, and Jacuzzi
  • A luxurious residents-only swimming pool
  • A residents lounge
  • 7th floor residents only roof top garden for multiple uses such as yoga sessions or private one to one training sessions.
  • 2 acres of wi-fi enabled landscaped public realm
  • Restaurants and cafes surrounding the public piazza
  • 4* Nhow hotel
  • Grade A office space

Click here to find out more about 250 City Road, and discover its remarkable range of amenities, carefully designed to fulfil buyer requirements. 

Amenities Wish I had out of total unavailable Use regularly out of total available
Bike racks 32% 38%
Business centre 35% 11%
Car parking 56% 51%
Catering kitchens 20% 0%
Children's playground 25% 0%
Children's playroom 23% 0%
Cinema room 41% 18%
Concierge 58% 89%
Crèche 23% 2%
Dry cleaning collection 34% 32%
Electric car charging spaces 27% 4%
Golf simulator 28% 0%
Gym 76% 46%
Motorcycle/scooter bays 16% 13%
On site retail 41% 65%
Private dining room 23% 0%
Private gardens 40% 24%
Residents lounge 30% 18%
Roof terrace 53% 19%
Spa 46% 27%
Squash court 37% 0%
Storage units 57% 31%
Swimming pool 69% 29%
The public realm/landscape 21% 37%
Visitor car spaces 64% 29%