Diary of an Estate Agent: West End Sales

Elina Doviborova, Sales Negotiator for our Henrietta House office, discusses downsizers, site visits and events in an overview of her week at CBRE Residential


As soon as my alarm goes off I am up checking my emails and messages. It’s lucky I am a morning person — because a lot of my clients, buyers and colleagues will already be halfway through their working day on other side of the world.

At the weekly Monday sales and development consultancy team meeting we catch up on the previous week’s activities and plan the week ahead. Then it’s on with the job. This afternoon I’m dashing off to a viewing with an American client who likes the flat I show him in Southbank but needs to speak to his wife about it, so we arrange a second viewing for next Monday.



First thing, I meet with a new business associate who has some clients looking to buy a home in London. We run through the residential development portfolio and focus on the schemes his clients might be interested in viewing. I really enjoy meeting other professionals and building relationships with them. There are plenty of people who can offer a similar service to me, so it’s imperative that I build long-standing and trusted relationships. Later in the day I receive a call from a client offering on two apartments in Canary Wharf, following viewings last week. I quickly put forward the offer to the developer, who accepts — it’s my first deal of the week.



Battersea is the location for my site visit first thing today. It’s great to get a feel for the area as regeneration progresses, and every time I visit I see something new here.

Then it’s off to a viewing with a couple who are retiring and looking to downsize. I show them a beautiful two-bedroom apartment in west London, which they seem to love. It is located on the river, so it’s perfect for long walks and great scenery — not to mention some of the best pubs the capital has to offer.



Meeting the buyers looking to purchase property in London is just as important as having the bricks and mortar to offer them, and today we are hosting a buyer networking event for a new development in central London. 

The event is a tremendous success for the team, and our client at the development is really happy with the result.



The weekly team quiz is a Friday morning fixture, and it always puts everyone in a great mood. Then it’s back to my desk to follow up with the prospective buyers I met at yesterday’s networking event.

While booking the follow-up viewings into my diary for next week, I get a call from the couple who looked at the downsizer apartment on Wednesday. They put in an offer, which is immediately accepted by client. Everyone involved is thrilled — particularly the buyers, who are really excited about the next chapter of their lives. It’s a great end to the week.


Elina Doviborova is a sales negotiator in CBRE's Head Office