Five reasons to buy in....Fitzrovia

The neighbourhood is roughly bounded by Oxford Street, Great Portland Street, Euston Road and Gower Street. It lies north of Soho and between Bloomsbury and Marylebone. It is a fashionable area made up of impressive Stucco townhouses and mansion blocks, as well as residential developments. 

Named after the Fitzroy Tavern on Charlotte Street it is steeped in history with a number of artists and writers, such as Virginia Woolf, having called the area their home. In recent years it has remained a creative hub attracting advertising, film, media and television agencies. We take a look at why so many people flock to the area.


Fitzrovia is located in the very heart of London and benefits from a whole range of influences. With the wealth of Marylebone, the energy of Soho and the grandeur of Bloomsbury on its doorstep, Fitzrovia brings together the best of London.


Fitzrovia has some of the most famous shopping locations in the world. With Oxford Street and Bond Street just a stone’s throw away it is never a struggle to find what you are looking for. On top of this Tottenham Court Road offers some of the best furniture and interior design stores including Heals and Habitat. 


Fitzrovia is one of the best connected areas in London in terms of public transport. The area is served by a number of bus routes and tube lines including: Victoria, Northern, Central, Bakerloo, Circle, Metropolitan and Hammersmith & City lines. The transport network is about to expand even further with Crossrail investing £1 billion in upgrading Tottenham Court Road tube station. 


As the creative scene has grown, so too has a stylish bar and restaurant culture. The Charlotte Street and Sanderson hotels have made the area a bit of a hotspot for the wealthy and famous. Grand pubs and restaurants line the wide streets while unique little eateries are hidden away in the cosy alley ways.

Fitzroy Square

Fitzroy Square is one of London’s finest squares, and this space alone attracts visitors from afar. Grade 1-listed buildings surround the area which is almost car-free so is a rare quiet space amidst the chaos of central London, attracting cyclists, pedestrians and residents. 

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