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Fitzrovia Area Guide

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The Location

Fitzrovia is a central London neighbourhood nestled between Marylebone, Soho, Bloomsbury, and Covent Garden. It spans the London Borough of Camden and the City of Westminster, placing it firmly in TFL Zone 1. Geographically, it sits north of Oxford Street, south of Euston Road, and is bordered by Portland Place to the west and Tottenham Court Road to the east.

Its location offers residents the best of both worlds: the refinement of Marylebone, the energy of Soho, and the bohemian charm of Bloomsbury. The River Thames is just a short walk or tube ride away, and Fitzrovia’s proximity to London’s West End, Regent’s Park, and world-class universities makes it a highly desirable place to live.

History

Fitzrovia derives its name from the Fitzroy Tavern, a historic pub on Charlotte Street, named after Charles Fitzroy, who developed much of the area in the 18th century. The neighbourhood has long been a haven for writers, artists, and intellectuals, with literary legends such as George Orwell, Virginia Woolf, George Bernard Shaw, and Charles Dickens having lived or worked here.

In the 20th century, Fitzrovia became a hub for media and creative industries, attracting advertising agencies, film studios, and television companies. The opening of the BT Tower in 1966 marked a modernist shift, and today, Fitzrovia remains a beacon of creativity and culture, blending historical charm with contemporary flair.

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Lifestyle

Fitzrovia offers a sophisticated yet laid-back lifestyle, ideal for those seeking a central London address with a village-like atmosphere. The area is known for its stylish bars, boutique restaurants, and independent shops, particularly those along Charlotte Street, including Bar Kinky, Luso, Goode Flowers and Vagabond Wines. Fitzrovia is known as a foodie destination with local favourites including Gaucho, Akoko, and Meraki, as well as London’s longest-running Michelin-starred restaurant, Pied À Terre.

Nearby Tottenham Court Road and Oxford Street provide extensive shopping options, while Regent’s Park offers green space for jogging, dog walking, or relaxing. Fitzrovia is also home to members’ clubs, art galleries, and cultural institutions.

Seasonal events and pop-ups, including open-air film nights, literary festivals, and design showcases, add vibrancy to the area. Fitzrovia’s blend of heritage and modernity makes it a lifestyle destination for creatives, professionals, and families alike.

Living

Fitzrovia’s housing stock is a mix of Georgian and Edwardian townhouses, mews properties, and modernist buildings, including Grade II listed Art Deco landmarks like BBC Broadcasting House and Senate House. The area also features luxury new-builds and converted heritage apartments, such as those in the Fitzroy Walk development, which revitalises 18th-century buildings into gated, portered opulent residences.

Homes at Fitzroy Walk range from single-family townhouses to duplex penthouses and modern flats, offering a variety of options for buyers and renters. Interiors often blend European oak flooring, Nilestone Calacatta worktops, and comfort cooling systems, reflecting the area’s commitment to quality and design.

Education

Fitzrovia is a magnet for families, students, and professionals alike—thanks in large part to its proximity to some of the city’s most prestigious educational institutions. Within walking distance, you'll find renowned universities such as University College London (UCL), the London School of Economics (LSE), SOAS University of London, University College Hospital (UCH), and the University of Westminster. This enviable location makes Fitzrovia a top choice for parents seeking homes for their children’s academic journey, as well as for academics and students themselves.

For younger learners, the area offers excellent options like Soho Parish Primary School and Ecole Jeannine Manuel, a bilingual international school with a strong reputation. Local schools boast OFSTED ratings ranging from Good to Outstanding, and international families benefit from easy access to globally recognised institutions such as The American School in London.

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Transportation

Fitzrovia’s transportation network is among the best in the capital, with seven Underground stations serving eight Tube and Overground lines. Whether you're hopping on the Northern Line at Goodge Street, catching the Elizabeth Line at Tottenham Court Road, or heading to Eurostar via King’s Cross/St Pancras, getting around is effortless. The Elizabeth Line, in particular, connects Fitzrovia to Heathrow Airport in just 30 minutes and Canary Wharf in under 15 minutes ideal for both international travelers and daily commuters.

Goodge Street (Northern Line)
Great Portland Street (Circle, Hammersmith & City, Metropolitan)
Tottenham Court Road (Central, Northern, Elizabeth Line)
Warren Street (Victoria, Northern)
Oxford Circus (Bakerloo, Central, Victoria)
Euston Station (National Rail, Victoria, Northern)
King’s Cross / St Pancras (Eurostar, multiple Underground lines)

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Investment

Property values reflect an upward trend. While Fitzrovia’s highest recorded sale stands at £18M, it boasts a median sale price of £1,674,953 and a median price per square foot of £1,539. While properties under £1M saw a dip of -12% annually, the ultra-prime £10M+ segment surged by 70.9%, underscoring the strong demand for premium homes. Fitzrovia ranks in the 99th percentile for private renters and single-occupier households, signalling a vibrant and resilient rental market.

With ongoing infrastructure upgrades and heritage restorations like Fitzroy Walk, Fitzrovia is poised for continued growth and appeal.

*LonRes data since October 2023.

Fun Facts and Activities

Beyond its practical advantages, Fitzrovia is steeped in cultural charm. It has been home to literary giants like George Orwell, Virginia Woolf, Charles Dickens, and George Bernard Shaw, and continues to attract modern creatives such as Ian McEwan and Guy Ritchie. The iconic BT Tower, once London’s tallest building, still dominates the skyline as a striking landmark.

The neighbourhood’s pub culture is rich and storied, with historic taverns like the Lore of the Land, Fitzroy Tavern, The Wheatsheaf, and Bricklayers Arms offering cosy corners for conversation and camaraderie. Green spaces are never far away, with Regent’s Park providing 410 acres of lush greenery just moments from Fitzrovia’s doorstep. For shopping and dining, Charlotte Street is a culinary hotspot, while nearby Oxford Street remains a retail mecca.

Finding a Home in Fitzrovia

Fitzrovia is a hidden gem in central London, offering a unique blend of heritage, culture, and modern living. Whether you're drawn by its literary history, architectural beauty, or vibrant lifestyle, Fitzrovia delivers a true village-like living experience in the heart of central London.

If you’re considering moving to Fitzrovia, CBRE can help you find the perfect property (to buy or rent) that suits both your lifestyle and budgetary requirements.

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Disclaimer: The information contained herein includes content generated by or with the assistance of artificial intelligence (“AI-generated content”). CBRE takes reasonable measures to test that the AI technology we use generates reliable, high-quality information, but we cannot guarantee, and we make no representation or warranty of the accuracy, completeness, or reliability of our AI-generated content. CBRE disclaims responsibility and liability for errors, omissions, and inaccuracies in our AI-generated content. We recommend consulting with a human subject matter expert before relying on or making decisions based on our AI-generated content. Any reliance on our AI-generated content is solely at your own risk.

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