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Prime Central London Q4 Market Figures
Read our latest report to unlock insights and navigate the Prime Central London residential market.
CBRE's Experience in Prime Central London
With experience working on everything from large, complex portfolios to small private homes for sale or to let across Prime Central London, we understand how to provide clear advice that creates value. We deliver results across the entire residential spectrum - from land, capital markets, new homes, planning, sales, and lettings to UHNW private clients.
How Can We Help You?
Our uniqueness lies in our model. We are small enough that every client is important to us and our clients benefit from working with a boutique-minded company. But at the same time, we are part of the largest commercial real estate company with over 115,000 colleagues across the globe.
Our Services
Successfully take your development to market, with our bespoke strategies based on the requirements of the development, target market and pricing.
We position schemes against the competition on a local level and consider buyer motivations domestically and internationally to target the best purchasers.
We specialise in selling new homes to buyers in London, Hong Kong, Mainland China and the Middle East, as well as other international buyers through our extensive global network.
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We identify properties with attractive rental yields, secure quality tenants and maintain properties.
Our clients include private landlords, rental investors as well as corporate institutions. Our tailored solutions add value to individuals and businesses alike, boosting returns from residential lettings.
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From penthouse apartments to country estates. Private Clients provides a bespoke service with utmost discretion.
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Residential dedicated UK team specialising in sourcing and structuring debt for acquisition, growth and refinancing with developers and operators.
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We work with the full spectrum of landowners, from private individuals to global institutions and developers.
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Drawing on the expertise of colleagues around the wider CBRE business, we offer joined-up, market-leading planning advice across all stages of the lifecycle.
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Case Studies
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What is Prime Central London?
Prime Central London represents the most desirable addresses in the capital, which is determined by location, value, and the type and quality of these homes. This attraction brings buyers from across the globe, with the enticement of living in some of London's most exclusive areas.
Which areas are considered Prime Central London?
- Mayfair
- Chelsea
- South Kensington
- Kensington
- Notting Hill
- Knightsbridge and Belgravia
- St John's Wood
- Fitzrovia, Bloomsbury and Soho
- Pimlico, Westminster & Victoria

Prime Central London - Q4 2024 Snapshot
CBRE Residential's research team have gathered key statistics on how Prime Central Londons housing market has performed in Q4 2024.
Source: LonRes
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601
PCL Transactions
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£1.85m
Achieved Sales Capital Value
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252
Number of days on the market
Introducing our Prime Central London Team

How can our Prime Central London Team help you
Whether you're looking to purchase or sell a property we have the global network and resources to meet your requirments. Additionally, we can support on developments with Prime Central London or London, from the consultancy stage to launch.
Discuss Your Property Needs
Complete our short contact form and a member of our Prime Central London team will reach out.
Complete our short contact form and a member of our Prime Central London team will reach out.
Why Choose CBRE
Ultimately it’s all about understanding what materially matters to our clients whether they are buying or selling, and we pride ourselves on ensuring we do.
Whether you are thinking to move or deliver your next development opportunity, we would welcome the opportunity to meet with you to discuss the market today?
Team Leadership
Sharief Ibrahim, Head of Residential Agency

My background and current role at CBRE
With overall responsibility for all UK Residential Agency and International Sales teams (China, Hong Kong & Middle East), I ensure that CBRE provide the most efficient strategies to maximise sales and lettings values on behalf of our clients.
I joined CBRE in 2016 as a Director responsible for growing Lettings revenue across our network. In 2019, I was promoted to Head of Lettings and in 2023 appointed to my current role as Head of Residential Agency.
My agency experience spans 22 years, during which I have built an extensive knowledge of the central London market, working on many of the most iconic residential projects delivered in recent years.