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Mayfair, London Area Guide

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The Location

In the heart of traditional London, Mayfair is one of the most prized addresses in the capital - and in the world. Surrounded by world class eateries and the most exclusive shops on Bond Street, this residential area is synonymous with affluence and luxury. While away an afternoon exploring the nearby Green or Hyde Parks, indulge in some retail therapy at designer shops around Sloane Square, or enjoy a bite to eat at one of the many bars and restaurants in Mayfair. There are plenty of things to do in Mayfair.

Mayfair is an area of Central London, within the borough of the City of Westminster. It’s located in the West End, neatly bordered by Hyde Park to the west, Oxford Street to the north, Piccadilly and Green Park to the south and Regent Street to the east. It comprises some of the most famous residential addresses in London – and in the world, including Park Lane, Curzon Street, Berkeley Square, Hanover Square and Grosvenor Square.

In addition, Mayfair is home to some of the capital’s most famous and exclusive shopping streets, like Bond Street, Regent Street and Mount Street, boasting retailers such as Burberry, Tiffany & Co., Louis Vuitton and many more.

The History of Mayfair

Mayfair’s history is that it was originally a rural village surrounded by farmlands and muddy fields. The area was transformed between the mid-17th and mid-18th century by a number of landlords, the most important of them being the Grosvenor family. Sir Richard Grosvenor inherited land in the area and built the upmarket Grosvenor Square which paved the way for the makings of modern Mayfair.

What does Mayfair mean? Mayfair gets its name from when King James II allowed a two-week fair to be held on the site in May from 1686 onwards. Today, Mayfair retains much of its village feel with cobbled streets and independent shops. It is now a fashionable residential district home to the Canadian High Commission and the United States Embassy, the Royal Academy of Arts, The Handel House Museum, The Grosvenor House Hotel, Claridge's and The Dorchester.

Things to do in Mayfair

Stroll down the iconic cobbled streets and take in the beautiful Georgian houses
Visit the Royal Academy of Arts to see household artists and brand-new talent
Have a picnic in Hyde or Green parks and enjoy your own leafy oasis in Central London
Discover stall after stall of clothes, jewellery, artisan food and more at Shepard Market
Browse Bond Street’s shops, visit tailoring heaven on Saville Row, visit Harrods or Liberty London, or the area’s many independent boutiques – Mayfair’s shopping does not disappoint!
Dine out at one of the many Berkeley Square restaurants, or treat yourself to dinner at a Michelin Star restaurant in Mayfair like Sketch or Nobu
Take a trip to Buckingham Palace and see the royals
Stay over at a premium hotel in Mayfair. Perhaps Claridge’s or The Dorchester – two of the best hotels in the world

Living in Mayfair

Mayfair has become one of the most prestigious areas in London, offering premium bars, restaurants, hotels, garden squares, and a wealth of cultural and tourist attractions. Mayfair’s shopping is also some of the best in London, and for good reason; find everything from stylish designer shops to famous department stores and diverse boutiques. You’ll never be stuck for what to do in Mayfair.

To find out more about Mayfair, London, check out our Borough by Borough Report, our First-Timers Guide to Moving to London, or get in touch with one of our team today.

You can browse our properties for sale in Mayfair

Mayfair Property Market Insights

Average House Price (Capital Value)

The graph below shows the average house price per quarter in the area of Mayfair over the past 10 years.

Average £ PSF

The graph below shows the average £ PSF per quarter in the area of Mayfair over the past 10 years.

Previous Year Transactions

The graph below represents the total number of transactions per quarter in the area of Mayfair over the past 10 years.

Source: Land Registry & CBRE Research

W1 Area Guide and Property Insights

Our Prime Central London and Private Office team are the experts in this area, and provide their recommendations, alongside housing market data in these areas.

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