SiteSwitchText

SiteSwitchDismissText

Skip to content

Buy
Buy

Find the ideal house or apartment to buy. Let us guide you to your next home.
Properties for Sale in London

New Homes and Developments

Homes with Virtual Tours

Guide to Buying

Stamp Duty Calculator

Investment Opportunities

Private Clients

Prime Central London Team

London APAC Team
Rent
Rent

Find the ideal house or apartment to rent. Let us guide you to your next home.
Homes to Rent

New Homes & Developments

Homes with Virtual Tours

Guide to Renting

Renting Your Student Home

Guide to Student Rentals

Legal & Financial

Tenant Fees
Services
Services

Discover how we can help your residential property goals with integrated, data-led services.
View all Services
Sell

Market Appraisal

Selling Your Property

The Private Office

Private Clients

Prime Central London

Landlords

Why Choose CBRE

Lettings Market Appraisal

Guide to Renting your Flat to Students

Management Services

Corporate Letting Services

Landlord Fees

Tax Advice
Insights & Research
Insights & Research

Our research and thought leadership platform delivers actionable insights to help you make informed residential property decisions.
Explore Insights & Research
Area Guides

London Area Guides

University Area Guides

University Guides

Latest Research

Market Reports

News & Views

Property Transactions

Mortgages

Resources

Stamp Duty Calculator

Buy to Stamp Duty Calculator
About Us
Contact

Visit Another Country or Region

Hong Kong

France
Serbia
United Kingdom

Bahrain

Residential News & Views

Local knowledge, global reach: How we delivered 100% of sales for 127 West Ealing

26th June 2023

3760_CGI_A - HERO_DUSK_03_DM

TT Group has delivered its premium London residential scheme at 127 West Ealing, and we can now announce that 100% of sales of the 106 units have been secured by CBRE.

Ealing is an established and aspirational location with abundant green space, Victorian and Edwardian terraces, a strong local amenity offering and reputable schools. Now, with direct access to the Elizabeth Line, reaching central London and its top universities has never been easier and has boosted its appeal.

While it’s known to some Londoners as ‘Queen of the suburbs’, West Ealing is less known to the international market, yet it offers all the fundamentals that appeal this pool of buyers when considering west London as a residential investment opportunity.

When conversations first began with our client, we received questions around our lack of local presence in West Ealing. CBRE isn’t a typical high street residential agency, instead we have our own unique positioning in the market as a residential agency business.

However, the results we achieved for 127 West Ealing are a prime example of CBRE acting in a local submarket, where we have no existing local presence. Our global capability provides us with the scope and opportunity to be more creative in our approach, whilst devising sales and marketing strategies that are distinctive to the scheme.

Our development consultancy arm acted on the project for two years prior to launch and helped TT Group to optimise its existing planning consent, adding value and improving saleability in the process.

Asking prices at the scheme started at £502,000, with an average asking price blend for £813 per sq ft. By the time we reached project completion, nearly 60% of the scheme had already sold.

Our international teams were engaged on the project throughout the entirety of the sales campaign and the months after we had hosted exhibitions. Our Hong Kong experts were particularly involved, and we exceeded our international sales targets.

By implementing the marketing suite, which became our ‘shop window’ and pseudo-office for the local area, and by calling upon the expert sales advice of our team, we were able to activate the CBRE network both domestically and overseas. This presence not only helped engagement with local buyers, but also our engagement with the community.

3760_INT_1BED LIVING_HR_IK_0

3760_INT_1BED LIVING_HR_IK_0

“We thoroughly enjoyed partnering with TT Group, combining our expertise and knowledge of the London market to support them in their first major London project. The development appealed to such a broad spectrum of the market, which enabled us to maintain a consistent sales rate throughout the various stages of the campaign,”

- James Calder, Director, New Homes, CBRE.

“CBRE has been fantastic to work with. Across all levels, their team always demonstrates a high level of professionalism, a collaborative approach, and a tenacity for deals which has all helped contribute to the overall success of the project.”

- Archie Sykes, Head of Residential Sales & Marketing, TT Group

If you’d like to know more about the results we achieved for TT Group, or you’re interested in a confidential discussion, please contact a member of our new homes team.

Contacts

Julien Mills

Head of New Homes

Phone +44 2071822679

Email
James Calder

Director

Phone +44 0 20 7182 2610 x22610

Email

Item 0 Item 1 Item 2 Item 3 Item 4 Item 5

Properties for Sale in London
Properties for Rent in London
New Developments to Buy in London
New Developments to Rent in London
Houses for Sale in London
Flats for Sale in London
All Properties for Sale in UK
Register with Us
Landlords
Area Guides

Global Web Privacy and Cookie Notice
Our Response to Schrems II
CBRE Intranet
Privacy Notice
Client Money Handling Procedure
RICS Client Money Protection Scheme

Copyright © 2024 CBRE. All rights reserved.