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Hammersmith and Fulham Area Guide

Explore London Borough by Borough 2025 Contact Us

Hammersmith

The Location

The West London borough of Hammersmith and Fulham is a lively borough offering outstanding schools and climbing house valuations that reflect its increasing popularity. Sandwiched between neighbours such as Richmond, Wandsworth, and the affluent Kensington and Chelsea, this small borough is remarkably diverse with a perfect blend of ethnicities and cultures making it a borough with an enviable community spirit.

Housing Market

Average house price

£752K

Average growth per year

1.4%

London average house price

£549k

London average house price growth per year

4.5%

Source: Office for National Statistics
Note: The average house price as of December 2024.

Average monthly rent

£2,718

Average growth per year

3.4%

London average rent

£2,227

London average rental growth per year

3.1%

Source: Office for National Statistics
Note: The average local authority rental price as of January 2025.

household-delivery

Housing delivery

+348

Ten-year housing target

16,090

Three-year housing target

4,827

Total net additions since 2021

5,175

Source: CBRE Research, London Plan 2021, Ministry of Housing, Communities and Local Government
Note: Based on how many homes have been built to date relative to the borough's target in the London Plan.

Demographics

population-growth

Projected population growth

4%

London average

3%

Source: Experian
Note: The projected ten-year population growth.

household-growth

Projected household growth

7%

London average

6%

Source: Experian
Note: The projected ten-year growth of the number of households.

private-renters

Proportion of private renters

39%

London average

20%

Source: Experian
Note: The proportion of private rented households per local authority.

Lifestyle & Sustainability

Proportion of outstanding schools

42%

London average

29%

Source: Ofsted
Note: The proportion of total schools rated ‘Outstanding’ in each borough.

Green space

28%

London average

45%

Source: Greater London Authority (GLA)
Note: The proportion of green space by borough.

Sustainable homes

56%

London average

53%

Source: CBRE Research, Ministry of Housing, Communities, and Local Government (MHCLG)
Note: The proportion of homes that are rated EPC C or above.

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The History of Hammersmith and Fulham

In 1827 Hammersmith and Fulham opened up the first Hammersmith bridge marking the beginning of easy travel into West London from the South. Not long after the new railway was opened, followed by the establishment of three London clubs Fulham in 1879, Queens Park Rangers in 1882 and Chelsea in 1905.

Moving forward Shepard's Bush Market opened between Goldhawk Road and Uxbridge Road in 1924 offering the area with a diverse range of goods and products.

Living in Hammersmith and Fulham

There are an array of new developments springing up in the borough on the banks of the River Thames and, across the region, property remains some of the most sought-after in the capital. Leafy tree-lined streets connect Fulham to Parsons Green and make its riverside border even more popular with families. Hammersmith and Shepherd’s Bush are also popular with young professionals, who enjoy both the buzzy atmosphere and Central line location.

A fifth of Hammersmith and Fulham is made up of parks and open spaces, including the Secret Garden at Ravenscourt Park and the riverside vistas at Fulham’s Bishop Palace. It’s also home to the well-known Hurlingham Club, a first-class sports centre providing a slice of luxury for residents and visitors alike.

As a home to one of London's most successful football clubs Chelsea FC, the borough is a popular area for sports fans and also boasts several prime riverside spots for watching the annual Oxford and Cambridge University Boat Race. Jam-packed with modern-day and historic amenities, Hammersmith and Fulham is a quintessentially English borough.

With over 300 stores at shopper’s paradise Westfield, in White City, residents can fulfil their retail therapy needs right on their doorstep. The iconic building that was the BBC’s Television Centre has been reinvented as Soho House’s latest venture, boasting a multi-screen cinema, rooftop swimming pool and luxury hotel alongside new residential apartments.

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London's cityscape from above, with the River Thames winding through the heart of the city.

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